Did you know Easter typically sees higher church attendance than even Christmas? If you don’t already have an Easter landing page on your church website, you should create one now. Don’t worry about the details that aren’t finalized yet—you can add them later.
So why launch your Easter landing page so early?
Rank Higher in Google
It’s important that people can find your Easter services and events. The higher you rank in Google, the more likely that is to happen. Launching your Easter landing page early gives search engines like Google time to properly index your content and improves the likelihood that your page will rank higher in the search results. Try to also include terms on your page that people would search for, like Easter service in [your city] or Easter events in [your city].
Time for Promotion
The more people that hear about your services, the more people that will come. Give ample time for people to discover what you’re doing for Easter and give ample time to promote it across various platforms, including social media and email. Encourage people to mark it in their calendars or invite their friends. Make sure to update the Open Graph meta tags so when someone shares the link to your page, it generates a visually appealing and informative share tile.
Preview your share tiles using the tools below:
Margin for Changes
Don’t rush it. Give yourself some breathing room to refine and update the details of your landing page as required. Start with the basics, then add service times, special events, and other relevant information as it becomes available. When you add dates and service times, make sure they are clearly visible on the page.
Build Excitement
So many people—especially families—are looking for ways to make Easter special. Launching your Easter landing page early can help build excitement and anticipation as people begin to make their plans for Easter. Build further excitement by adding photography from the previous year to better showcase your events and services. You can also use free stock photography if you need to.
Check out unsplash.com for free stock photos.
Final Thoughts
Launching an Easter landing page serves as an invitation for those who might not regularly attend church and gives your congregation something to look forward to this Easter. Don’t miss this opportunity to welcome new people to your church and launch your Easter landing page now.
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