In today’s digital world, where billions of searches are made every day, the difference between being seen and being overlooked often comes down to a few well-chosen words.
By understanding what people are searching for and incorporating these keywords naturally in your church website’s headings, text, or meta titles and descriptions, you can reach even more people.
Here is a list of top search terms by page for church websites…
Search volume for keywords will vary by region.
Homepage
- churches near me — 1,500,000 average monthly searches
- church — 1,500,000 average monthly searches
- [denomination] church — up to 1,000,000 average monthly searches
Don’t worry about including ‘near me’ in your page content since Google automatically localizes searches based on the user’s location. For your homepage, focus on adding keywords like “church in [city]” and “[denomination] church” naturally throughout the page.
Church Online
- online church — 8,100 average monthly searches
- church live stream — 3,600 average monthly searches
- [church name] online — average monthly searches vary
Church online can be a great way for new people to check out your church. A natural way to add the above keywords to your church online page could be to make the main heading “Online Church” and add a subheading, “Join our church live stream Sundays at 10am.”
Events
- things to do in near me — 2,240,000 average monthly searches
- events near me — 301,000 average monthly searches
- [church name] events — average monthly searches vary
Once again, it’s not necessary to include ‘near me’ in your content or titles since Google automatically localizes searches based on the user’s location. However, you can add keywords like “things to do in [city name]” or “events in [city name]” naturally throughout the page as an excellent way to reach new people in your community.
Kids
- sunday school — 8,400 average monthly searches
- kids church — 840 average monthly searches
- kids ministry — 750 average monthly searches
If your kids page heading is “Little Treasures at The Ark,” there won’t be a lot of people finding it. Consider making your main heading one of the keywords listed above and dropping the brand name to a subheading or even the page copy.
Youth
- youth activities near me — 18,100 average monthly searches
- youth group — 5,400 average monthly searches
- youth ministry — 3,600 average monthly searches
Did you know “youth ministry” receives over 7x the number of searches that “student ministry” does? Tweaking the text on your youth page could be an easy way to see your youth ministry grow.
Final Thoughts
The wording on your website matters. Use more generic terms that people are likely to search for when looking for your church or ministries. This can improve your page’s visibility in search results and welcome new people to your church community.
If you’re struggling with any of the information above, reach out to us! We’d love to help point you in the right direction. We also partner with churches by managing their local SEO so they can focus on ministry.