Google Ad Grants Management
Reach more people with up to $10,000/mo in expertly managed free ad spend.
What is Google Ad Grants?
Google provides up to $10,000 per month of search advertising for eligible nonprofits, including churches, and it’s completely free.
However, Google enforces strict compliance rules, requiring regular monitoring and optimization to avoid account suspension, while many churches also find it challenging to maximize the full budget.
How we can help
Secure Your Grant
Our team handles securing your church's Google Ad Grant from start to finish, freeing you up to use all $10,000 in monthly ad spend with zero headaches.
Build, Monitor, & Optimize Campaigns
From strategy and keyword planning to ad creation, we handle everything. Our team designs campaigns that reach local people in your area who are searching for answers or a welcoming church community.
Measure Valuable Results
We don’t just count clicks, we track real engagement like connect card submissions, plan‑a‑visits, event sign‑ups, and more. We provide a monthly report that shows how people are connecting with your church.
See real results
Have a look at a monthly report from one of our current clients who turned their Google Ad Grants into a way to welcome new people and grow their church.
They were able to see an increase in traffic to their website, along with valuable engagements, like people getting directions to their church, making decisions, and filling out connect cards.
View our marketing plans
Further questions?
Your organization must be an eligible nonprofit, which generally means you must hold valid charity status, such as 501(c)(3) in the United States.
You also need to have a high-quality website that meets Google’s website policy. Your website must include a clear description of your organization, substantial and unique content, secure HTTPS protocols, and a user-friendly experience without commercial activities that do not directly support your mission.
You must meet and maintain compliance with the program policies, such as maintaining a 5% click-through rate, using only approved keywords, and ensuring ads direct traffic to the organization’s own website and do not promote commercial activities or third-party sites. Failing to maintain compliance can result in account suspension, cancellation, or permanent removal from the program.
After approval, nonprofits get a free Google Ads Grant account (no payment info needed) with up to $10,000 USD monthly spend covered by Google. You have the freedom to create text-based ads that appear on Google Search results pages either independently or in positions below paid ads. The ads can be used to promote things like Sunday services, special events, community initiatives, or volunteer opportunities. However, you must also maintain compliance with the program policies.
It’s completely free. No payment information is required, and you will never be charged for the account. Google pays the bill and limits the spend to $10,000 USD a month.
On the Google Ads Management plan, we charge for expert management of your Google Ad Grants account to make the most of the $10,000 monthly grant, along with full management of your website and app.
Absolutely! With location targeting, you can display your ads to people in specific geographic areas—such as particular cities, regions, states, or countries.
Absolutely, Ad Grants ads operate in a separate auction after paid ads, so your ads won’t compete with one another. Standard paid ad accounts can help you broaden your reach and access features such as remarketing, image, and video ads.
"For the last two months we have been seeing an increase in visitors on Sundays - we are up about 30% on weekly visitors compared to a similar period earlier in the year. I suspect this is a combo of the SEO work and significant refinements we have made around our Google Ads account."