It’s not about us. It’s about the visitor.
You have to think of your website not as a place people come to get info about you but as a place where people find answers to questions they have.
Yes, your website should have info about how to contact you, when you meet, and where you meet, but there are also tons of searches happening on Google every day for needs in the community. Your website can answer those questions.
Let’s say there is a family looking for summer activities for their kids, and your church has built out a page about VBS and used external language like “a great summer activity for kids.” Your website now answers a question your community has.
And you can use that as a way to meet new people.
No longer are you just sitting around hoping someone finds your website; you are now going out and creating content to engage people.
This is how we grow the church.