6 Ways to Improve Visitor Navigation

Have you ever been hiking and found yourself scratching your head, unsure of which path to take at a fork in the trail? For new visitors, navigating a church website can often feel the same way. Having a clear pathway helps visitors know what to expect and how to get more involved. Not only that, but it can also play a pivotal role in supporting newcomers to take the next step in their faith journey.

1. Introduce them to Jesus.

This is your first opportunity to share the good news with those who may not have heard it yet. Providing an introduction to Jesus on a church website is essential as it establishes the foundation of Christian faith, clarifies the church’s mission, and fosters a sense of community among believers.

2. Introduce them to your church.

Having an introduction to your church on its website is important because it provides visitors with a clear understanding of the church’s identity, values, and mission. Highlighting beliefs, programs, and opportunities for involvement can make it easier for potential members to see how they can engage and grow in the church.

3. Help them attend.

Just like any invitation, clearly outlining dates, times, locations, and any registration requirements can reduce uncertainty and encourage more people to attend. Adding details about what to expect, such as dress code, children’s services, and accessibility options, can also be helpful.

4. Help them connect.

Providing a simple way for visitors to express their interests, such as joining small groups, submitting prayer requests, or filling out a connect card, can help integrate newcomers into the church community and create a sense of belonging.

5. Help them serve.

Giving opportunities to serve on the website is another great way to nurture that sense of belonging, but it can also streamline communication, allowing for efficient updates and sign-ups, and ultimately making it easier for church leaders to manage volunteer efforts.

6. Help them give.

Cultivate a spirit of generosity by providing a convenient and accessible way to give and inviting congregants to contribute to the church’s mission and various community initiatives.