Christmas is just around the corner, and many churches experience their highest attendance, with more people open to attending church during the holiday season. If you don’t already have a Christmas landing page on your church website, you should create one now. Don’t worry about the details that aren’t finalized yet—you can add them later.
So why launch your Christmas landing page so early?
Improved Search Engine Ranking
Creating your Christmas landing page well in advance will allow search engines like Google to index your content early. This can increase the chances that your page will rank higher when people start searching for Christmas services in December, making it easier for potential visitors to find you. Make sure to include terms on your page that people would search for, like Christmas service in [your city] and Christmas events in [your city].
Increased Visibility and Engagement
Launching your Christmas landing page early not only gives people more times to discover your events, it gives you more time to promote them across various platforms, including social media and email. You can encourage people to mark it in their calendars or share details with friends. If you can, update the open graph meta tags so when someone shares the link to your page, it generates a visually appealing and informative share tile.
Preview your share tiles using the tools below:
Time for Updates and Adjustments
Take your time on it. Starting early allows you to refine and update the details of your landing page as they become available. Service times, special events, and other relevant information can be added as they become available. Make sure when you do add dates and service times, they’re clear and easy to see on the page.
Building Anticipation
So many people look forward to Christmas—why not create a landing page early to help build excitement and anticipation within your congregation and community? You can start by sharing sneak peeks of events or special services to encourage people to mark the dates in their calendars. Make sure to include appealing photos to better showcase the events and build further anticipation.
Find free stock photos at unsplash.com
Final Thoughts
Ultimately, having a Christmas landing page ready now allows you to reach out to newcomers who may be looking for a place to celebrate the holiday season. It serves as an invitation for those who might not regularly attend church but are open to coming at Christmas time. By launching your Christmas landing page early, you set your church up for success during one of the most important seasons of the year!