It’s time to review the game tape and uncover what worked—and what didn’t—across thousands of church websites this Easter season. We’ve narrowed our findings down to 5 insights that offer practical improvements for your church website right now and for Easter in the year ahead!
1. Make Easter a priority
Easter Sunday 2025 was the busiest day. EVER.
This year, our church websites welcomed a record-breaking 620,000 users joining us over Easter, with an impressive increase of 120,000 users over last year. Easter Sunday was the busiest day ever recorded and is a perfect example of why Easter should be a priority for your church. Take advantage of the opportunity to connect with new people through special Easter services, engaging activities, and intentional invitations—clearly communicated on your church website for both newcomers and regular attendees to easily find.
2. Establish clear pathways
77% of church website users were new people.
The majority of people who visited our church websites over Easter did so for the first time. 77% of the users were new, underscoring the importance of creating clear and welcoming pathways for new people to find and connect with your church community. It’s essential to provide valuable information that newcomers need, such as service times and location, along with a clear call to action like a button to get directions or plan a visit. Also, take this opportunity to review your website’s language to ensure it makes sense and is inviting to new visitors, not just long-time members. By making your website easy to navigate and newcomer-friendly, you help more people take their next step toward engaging with your church.
3. Strengthen your SEO
Most people found church websites through Google.
If you really want to reach more people at Easter, consider strengthening your SEO. With the majority of people visiting our church websites through Google Search, improving your SEO will allow your website to rank higher, increasing the number of people that find your church. If you need help getting started, check out our recent blog: 10 Ways To Improve Your SEO
4. Optimize for mobile devices
77% of people visited church websites on mobile.
How does your church website look on your phone? With so many people browsing the web on their phones, mobile optimization is essential. It ensures your website loads quickly, is easy to navigate, and provides a seamless user experience, which boosts engagement, improves search engine rankings, and helps retain visitors.
5. Build an Easter landing page
Easter was the top page viewed outside of the homepage.
Leading up to Easter, ensure your homepage prominently directs visitors to your Easter events, ideally through a dedicated Easter landing page featuring dates, times, locations, special experiences, event photos, FAQs, and shareable invites. Keep a pared-down version of the page live year-round with details like future dates and past event highlights to boost SEO rankings and help people to discover your church for Easters to come.
Final Thoughts
Your church website is one of the greatest tools for your church to connect with new people. Most of the principles we’ve highlighted are amplified at Easter but apply throughout the year as well. We hope these insights offer you practical improvements that would see you welcome new people to your church website and through your front doors. If you need help with your website, our friendly team is always available to assist you!